GO Transit in Toronto, Canada has introduced the PRESTO card, a new smart card payment system for Ontario’s transit systems. To educate riders on how the system works and the card’s benefits, they created a great video featuring another form of tapping in Toronto’s Union Station:
If you can’t see the video, click here.
What do you think? Is this a clever way to market the new PRESTO card? When Metro introduces its new smart card system, what creative ways can we use to educate riders?