Citizens for Modern Transit Receive $598K CMAQ Grant to Encourage Transit Ridership in STL
Citizens for Modern Transit (CMT) was awarded $598,750 in Missouri Federal Congestion Mitigation and Quality Improvement (CMAQ) funds for the implementation of their St. Louis Transit Action Program, a new 3-year program focusing on the theme, “Transit – All of us need it, come out and ride it – it’s as easy as 1,2,3!” CMT also received $450,000 from an Illinois CMAQ grant to increase ridership in St. Clair County.
CMT says the St. Louis Transit Action Program is a call to action for transit supporters and users in the St. Louis area, and will deliver educational programs, opportunities, information and incentives to get people to use public transit. The program will focus on a system-wide approach (combining both MetroLink and MetroBus) to transit travel in efforts to increase transit ridership and reducing the number of single-occupancy vehicles (SOVs) on St. Louis roads.
“We are thrilled to be a recipient of a Missouri CMAQ grant for our St. Louis Transit Action education plan,” said Executive Director Kim Cella. “Our goal is to build off the successes of our Spring 2010 education campaign, “Some of us ride it, all of us need it” to increase awareness on the benefits of public transit while at the same time breaking down perceived barriers to riding the system for work and play.”
The St. Louis Transit Action Program will focus on the following areas:
- Smart Card technology
- Health-based incentive programs
- Guaranteed Ride Home program
- Living near MetroLink/Walkable Communities
- Employer transit benefits programs
- Target marking, social media, interactive web development, and traditional marketing strategies
We are definitely excited to see this program develop, as it is a great opportunity for St. Louis public transit and its growth in the region. Do NextStop readers have any words of encouragement or suggestion for CMT?