Jessica Discusses Ridership and Service Changes
There’s a very nice article out today in the St. Louis Beacon that features Metro’s Jessica Mefford-Miller, our new Chief Planner, discussing the August 3 service changes. She discusses ridership numbers, the new routes, and funding issues, making several interesting points:
- The Planning Department tries to collect more than one month of ridership data before considering it “solid” data; she said information from one quarter, or three months, is better;
- Ridership may be light on some of the restored routes because there is an “expiration date” on the restored service since the funding for these routes came via one-time stimulus grants or emergency funding;
- Some of the service changes involved new routes, which do not have a market constituency built-in the way that the old “restored” routes did, and it takes a long time to build ridership.
The article also mentioned that Metro is “tweaking” fall schedules, making adjustments based on actual operations for the past month. According to Jessica, the changes are minor and will be invisible to most customers.