Tap Dancers in Toronto Help Tout Benefits of Transit Card

September 14, 2010

Tap Dancers in Toronto Help Tout Benefits of Transit Card

GO Transit in Toronto, Canada has introduced the PRESTO card, a new smart card payment system for Ontario’s transit systems. To educate riders on how the system works and the card’s benefits, they created a great video featuring another form of tapping in Toronto’s Union Station:

If you can’t see the video, click here.

What do you think? Is this a clever way to market the new PRESTO card? When Metro introduces its new smart card system, what creative ways can we use to educate riders?

View all posts by Courtney